We are
BZA PR.

BZA Public Relations is a sports PR and marketing agency. For more than 35 years we've handled communications for major sports organizations, leagues, and the biggest events on the calendar.

Steve Brener and Toby Zwikel founded the firm in 1988 after running PR for the Los Angeles Dodgers. Since then we've worked inside almost every major sporting event of the last three decades, usually behind the scenes. Our reputation comes from sticking with clients for the long haul and showing up with senior people who know what they're doing.

Our home base is Los Angeles, but we keep staff across the country: New York, New Jersey, Florida, Charlotte, Nashville, Phoenix, Philadelphia, and San Diego. That spread keeps us close to national, regional, and local newsrooms.

We've worked on thousands of campaigns and events across sports, entertainment, and lifestyle, earning coverage through relationships we've built with sports, business, entertainment, and Hispanic media outlets across the country.

A lot of that work happens alongside broadcast partners and talent-driven platforms at events like the FIFA World Cup, Super Bowl, and Olympic Games. After years of it, we know how media, talent, and live broadcasts come together, and how a communications team has to operate when the cameras are already rolling.

We've been an extension of the NFL's PR team since 1988, running publicity for a long list of league events and initiatives. Every year we also identify, vet, hire, and manage a minority-owned multicultural agency partner on behalf of the league. That work reflects how much of our practice has always involved multicultural communications.